DO I FOCUS ON SELLING TO CURRENT OR NEW CUSTOMERS TO GROW?

First, if you’re already selling products, ask yourself whether you’re more time rich or capital rich before investing one or the other - or both - into growth.

CAPITAL RICH =

  • Hire a marketing specialist to hit the market with a diverse marketing strategy

  • Run Ads and measure results

  • Measure every strategy

  • Pick current or new customers with the highest ROI and quickest time to market or play the long game and continue marketing to both

TIME RICH =

  • Bootstrap marketing for min 3-4 months

  • Free + paid social media

  • 1-on-1 social outreach + cold calls. Not sexy but it works

  • Less capital spent doesn't always equate to best ROI

  • Estimate time & capital needed to find a prospect, close the deal & get paid

  • Measure time & capital it took to develop & commercialize your last new product

  • Pick the option with the lowest cost and quickest time to market

 

giselle melo